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Our Founding Story

In 2002 CEO and Founder of AMRA Skincare, Sue Jones, who had previously worked as a university lecturer for business and cosmetology, linked her two passions of science and skincare.  Sue was inspired by her time spent as a lecturer and using knowledge from her life sciences degree, she began a decade of exhilarating research alongside expert scientists, and developed her own line of massage oils, leading to what AMRA has become today. 

 

With her massage oils formulated, Sue embarked on a Fairtrade mission in Kerala, India, to gain a complete understanding on the importance of Fairtrade and the impact sourcing ingredients can have on eco-systems. Inspirited by her findings, Sue incorporated the foundations and values that flourished during her time in India into the DNA of AMRA, and AMRA Skincare was truly born. 

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Sustainability

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Responsible Sourcing & Packaging

We are committed to source our raw materials without causing a harmful impact on local communities and ecosystems. Our external packaging is 50% recycled material and 100% recyclable board. Our ribbon used to be plastic bottles, and we are making the move over to more sustainable bottles to help improve our carbon footprint. We use recyclable plastic & sea plastic wherever possible.

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Upcycled ingredients are at the forefront of our engineered skincare research, and where the active technology aligns Upcycled actives are curated into our unique collections.

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Recyclable Materials

We are working with a sense of urgency towards updating our product packaging to move to sustainable bottles. Our outer packaging is made from recycled material and is fully recyclable.

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Sustainably sourced ingredients of all our raw ingredients with full traceability.

Sustainably Sourced Ingredients

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